Spoiled Pretty is an award-winning lifestyle website and shining star in the universe of beauty blogs. The site features beauty product reviews, makeup techniques and tricks, industry news, Fashion Week coverage, celebrity interviews, money-saving tips, handbag obsessions, and fabulous giveaways. Spoiled Pretty is the go-to guide to what’s new, what’s hot, and what’s next.

Written in a conversational tone with snarky panache, Spoiled Pretty is like taking a peek into the journal of your fashion and beauty-obsessed BFF – the one who knows which products to stockpile and sidestep; the gal pal who can talk for hours (and who has) about her haute new handbag; and the trend-spotting, deal-finding friend who loves nothing more than to share the deets.


Daneen Baird is the Creator, Writer and Editor of Spoiled Pretty. Though based in Philadelphia, her love of style, entertainment, and pop culture knows no boundaries.

A straight-talking beauty expert, Daneen delivers clever, well-researched, and side-splitting editorial. Her extensive database of beauty and fashion contacts connects Spoiled Pretty readers to the industry’s seasoned and rising stars.

Daneen selflessly tests beauty products, writing about their shortcomings and virtues…all to save you time and money. Some prodigies play piano. Daneen blogs beauty.

Visit DaneenBaird.com to read Daneen’s full bio, view her highlight reel or inquire about spokesperson opportunities, television segments, webisodes, brand consulting, hosting and more.

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